Whilst reading Zeldman.com I came across this post about trouble he was having with iLike.
The interesting thing is the company hadn't responded to the customer support email he'd sent, but found out about it by a Google Alert and reading their RSS feeds. This is something that Optiem has been talking to our clients about for sometime now. Use all the tools out there to see where the conversation is happening and join in!
It's nice to see a company using the tools out there to deal with this sort of problem - To me this is more Web2.0 than candy colors and gradients.
Technorati tags: zeldman, rss, "google alerts"
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