The GigaOm show has a great interview with the execs from Quantcast and Hitwise and bring up a lot of the questions that you may have been asking like why different firms use the same terms for different metrics? It's always been one of the hardest decisions to make as to what kind of web analytics people should use. I'm using Google Analytics on this blog but I'm a big fan of using programs such as Sawmill to look through your server logs. I believe you should sit down as part of the web building process and look at what you (or the client) are expecting from the data and what are you going to be using it for. Then make a decision as to which ones you should use. As Om mentions, it's definitely time for the WAA to start enforcing some uniformity in this part of the web.
Technorati tags: web analytics, gigaom, sawmill, metrics
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