A look at emerging technologies, practices and trends for the web.

Tuesday, February 24, 2009

The Power of Visuals

I am currently attending the Visual Thinking Conference in San Jose. I wanted to attend the conference because it would force me to expand my skill into this area, but also because I work for an online marketing company where our ability to create visual language was really important.

It has been an amazing experience so far. Unlike other conferences I have attended, it has been a much more interactive experience and not just a bunch of people at the head of the room reading from a power point.

The first day has really got me thinking about the power of a visual, and the emotional and intellectual reaction you can have to it.

Throughout the conference a lot of participants and presenters have mentioned Ted presentations. I am huge fan of Ted and the way the presenters are so engaging and thought provoking.

Yesterday, Tom Wujec of Autodesk talked about the mechanics of Why Visualizations Work. He also share a project they did in conjunction with Ted that very nicely demonstrates the power of images. The video is incredible and worth checking out.