There are information architects and designers who know their work is brilliant. While it might be true that they are brilliant (and generally ridiculously hard to work with) this group of people is missing out on great feedback that can really take a design project to the next level.
If you work at an agency or are part of a large team, you have an embedded group of people to offer an opinion. What if you are flying solo and consulting? Getting feedback is not quite as easy.
As much as I would like to believe my dad would be engaged in a women's clothing website, sometimes the people you have on hand are not a great fit for feedback.
If the 'go ask your father?' method is not working, Concept Feedback is a great online tool to check out.
You can post your concepts and let others review them. From looking at the tool, it is a pretty active community. The feedback from users is very honest.
The following is from a recent web design review:
Focus on one style of design and design with purpose. Don't just throw different elements together.I have to agree that I like the color scheme and I really like the gradient effect at the top of the design, it reminds me of the aurora borealis. The biggest problem I see is that your design doesn't seem to have very good unity.
Aside from getting reviewed, it is a great site to get some inspiration yourself. There are a lot of users doing that, and the concepts have a lot more 'views' and 'reviews' at times.
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