Archive for November, 2007

Brightcove doesn’t want your videos…

I received an email today from Brightcove. In it they announce plans to end support of direct consumer uploads to Brightcove.TV. Basically this means you won’t be able to upload your videos, though they are still supporting your channel and any embedded videos you may have scattered around the internet.

You can still upload if you have a Platform or Network account and your free channel is still going to be active so you can add content from within Brightcove that’s been uploaded by media companies, marketers etc.

It’s an interesting move away from free user-generated content but not a real surprise. I only have a Brightcove account because I was testing out TubeMogul but I have seen the Brightcove logo appearing more and more on various high-end sites I use, as their standard video delivery method.  With the way things are going in the world of TV lately, focusing your efforts to be the preferred high quality delivery system  online makes sense.

I didn’t see any mention of this on the main site or when I logged into my Brightcove channel, but I find it odd that you are still prompted to join with the promise of uploading your video when it all goes away on December 18th.

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November 27th, 2007 by The Adcom Group in Brand Management | No Comments »

Monday Links – 2007-11-26

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November 26th, 2007 by The Adcom Group Tags: , , , , in Uncategorized | No Comments »

Is Facebook being too social on your behalf a problem?

I was catching up on some blogs this morning and came across the whole Facebook Beacon/Kongregate thing (a little late) via Brian Oberkirch.

Nate Weiner (it happened to him) wrote a great follow-up post – Facebook Beacon: Two Weeks Later.

This whole thing highlights a few problems that companies on the web are now facing, and will continue to face.

  • Should you expect to traffic your users data from other sites just because they have an account with you too?
  • Are you the first responder if there is a problem whether it’s real or perceived (see Jim Greer – CEO, Kongregate as the first comment on the original post)?
  • How do you explain to your paying clients, the users blocking the service with 3rd party tools?
  • What is the best way to address these concerns online?
  • Do you have to spell everything out?

Social networks, APIs and all of the shiny Web2.0 widgets are great but if you step across “that line“, and it’s different for every user, the backlash can be everywhere.

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November 26th, 2007 by The Adcom Group Tags: , , in Uncategorized | No Comments »

The internet is growing again…

When I first started really using the Internet it was through a service called CompuServe and a browser named Mosaic via a 14.4k dial-up in Southend, Essex. It was all new and sites were appearing all the time. The web seemed to be continually expanding and as I started building sites myself using HTML Notepad, I found myself going back to foreigner’s such as Eric Meyer and Jeffrey Zeldman who were becoming a constant in my daily “pay-as-you-go” surfing.

By the time I came to the US and started working for Optiem I was more comfortable with my online surroundings. I had a good grasp on where to go for information, had been lucky enough to meet a few of “those foreigners” and concentrated on improving the quality of the sites we were building by introducing CSS for layout, validating against W3C standards, focusing on accessibilty and usability and how all the above effect SEO.

But for a time the web, it seemed, had stopped expanding for me.

Most web designers were on board with CSS, semantic layout, standards-based (X)HTML. Blogs had increased the number of voices but RSS was diminishing the number of sites I actually visited. I found I was actually surfing a lot less though my consumption had increased.

Where I’m going with this ramble is that I feel the web, for me, is expanding again – This time in a new direction with a new toolset. I’m starting to feel as I did back in front of my monitor, listening to the modem and waiting for the new to reveal itself.

Social networks, content distribution, a choice of browsers that can be as individual as their users, the expectation of a truly mobile web that is portable, safe, semantic and built using foundations that make sense. The chance for companies to truly shape and grow their presence on the web in 2008 is HUGE and I’m really looking forward to being part of that.

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November 20th, 2007 by The Adcom Group Tags: , , , , , in Uncategorized | No Comments »

Monday Links – 2007-11-19

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November 19th, 2007 by The Adcom Group Tags: , , , , in Uncategorized | No Comments »

Political micro-blogging…

So this morning I checked my Gmail and found I had some new followers on Twitter.  Cool I thought, I’ll check them out.

One name that stood out was DennisKucinich4.  Now I know the name from living in Cleveland but it couldn’t be the same one could it?  Clicking on the profile revealed a lot of political links so it must be him or an aide (or someone who really, really likes him).

A funny fluke for the morning right, until I checked out some of my new followers – MikeHuckabee47 & SamBrownback4.  Now I’ve heard of Mike but I have no idea who Sam is, needless to say another politico.  One common thing amongst these was the lack of profile information.  If you’re a politician, tell me.

So overnight I have been targeted by political camps.  Now its cool that they are using Twitter along with blogging etc. but I think the random buckshot approach of signing up people is doomed.

For one I’m still a British citizen and can’t vote.  Also there is so much out on the web that politicians should be fixing that randomly choosing people to follow in the vain hope of you responding and not tying back to your site is going to fail.  Do some research, there is a lot of information about everyone out there so just tap into it and target the people that will respond and truly be your followers.

BTW – no links to the profiles is on purpose and I have blocked them on Twitter (another cool thing about Web2.0 and the social scene).

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November 14th, 2007 by The Adcom Group Tags: , , , in Uncategorized | No Comments »

Monday Links – 2007-11-12

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November 12th, 2007 by The Adcom Group in Brand Management | No Comments »

Great article on OpenID…

OpenID is one of those things that does seem to be getting a lot of mainstream traction.

There is a great article about OpenID on Vitamin, written by Peter Nixey, about how he sees OpenID changing sites.

I love the idea and use MyOpenID myself for sites such as ma.gnolia and ClaimID.  You can see by the range of different sites using this it has legs and if you group it with the way social networks are growing up and exchanging information it fits right in.

Here’s to more sites getting on board.

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November 7th, 2007 by The Adcom Group Tags: , , , in Uncategorized | No Comments »

Monday Links – 2007-11-05

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November 5th, 2007 by The Adcom Group Tags: , , , , , in Uncategorized | No Comments »

Is OpenSocial the beginning of a truly social internet?

So I read Om Malik’s post Tuesday about OpenSocial – Google’s platform for social networks.  Exciting stuff!

Having the day off on Wednesday meant that I missed some shuffling on this story and then today, when details were scheduled to be released, even more players came to the fore when the press conference was moved up.

Google’s OpenSocial is a set of commons APIs for use with all social networks that participate.  This is different from Facebook who developed their own markup language which does not play with others…at all.

Marc Andreessen has a good screencast showing OpenSocial working on his blog.  His Ning network is one of those taking part.

TechCrunch has a piece with the update news release and the new players, including MySpace (abandoning their own markup languauge), LinkedIn and Salesforce.com so this is not just about seeing what your “friends” favorite movie is.  This can, and will, impact businesses as well as their employees in and out of the workplace.

Now I haven’t seen any chatter about where Social Network Portability fits in, which is a shame, but with open and shared APIs that are based around normal HTML etc. it can’t be too far behind.

This is definitely something to keep an eye on over the coming months.

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November 1st, 2007 by The Adcom Group Tags: , , , , in Uncategorized | No Comments »