When I was on the way to a Web Association meeting last week, my co-worker pulled out his iPhone to check for directions after we hit an unexpected detour. I think that specific feature is one of the strongest assets of the iPhone.
However, a map is helpful only when you know where you are going? What if you want to explore?
Enter Lonely Planet. Lonely planet is an organization committed to “independent travel, trustworthy advice and editorial independence.” Basically, it creates some of the best travel guides in the business. As a matter of fact in October 2007, BBC Worldwide acquired a 75% share in Lonely Planet.
So you are thinking – great I can get a Lonely Planet travel guide and look up the map locations on my iPhone or SmartPhone. Well Lonely Planet was thinking, we will give you the guide on your smart phone and tap into your GPS to give you a map as you explore.
I really like how a company with a sense of adventure realized how to take the next step. It understood how to merge several columns of Web 2.0 technologies – the web troika effect – and create a useful and innovation tool.
With more and more mobile phones being equipped with GPS; and Nokia projecting that half of mobile phones will have GPS in two years, Lonely Planet is nicely positioning themselves to be a leader in mobile interactive content.