Archive for November, 2008
I was talking the other day about the tactic some agencies take with technology projects for their clients. Get them to buy what we know how to do. Have them do what others have already done. Granted there is nothing wrong with proven methods, but why is the sales cycle ABC – Always be closing. That tactic was useful in a time when there were 5 TV stations and a handful of online content sources. ABL (Always Be Listening | Always Be Looking) is the key to success.
ABC – it just isn’t enough anymore. You need to understand the landscape and how it all weaves together. You need to hear your clients, understand them and invest time not only to build relationships, but explore the changes of the online world.
We have been out there listening and looking to what is going on in the market. Our staff joked about Web Troika – our snappy name for the next step on the internet – this summer. It is about aggregating content and collaborating across platforms. At its core, it is about finding and deepening relationships which technology as the channel.
Getting there first and staying there is about knowing where the party is and getting invited to the party. It is about planning a great party that everyone will leave and make their friends envious that they didn’t attend. Just like throwing a party, it is about your guest. Do thing that will entertain them and allow them to have a goodtime.
However, there is not time to gloat because another party is always starting on the internet. I am going to keep listening and see if I can get invited.
One of my co-workers was talking with me about Qik the other day. Qik lets users to broadcast video from their mobile phone!
That means if you have video capabilities on your phone, you can be a roving video channel. It means that those video clips that take time to get to YouTube have just become outdated. (in a sense).
It started me thinking about the concept in general, so I did some searching around to find out if there are any other companies doing the same thing. There were.
In all fairness, I haven’t tried any of these products, but I was very excited by the idea that I had a couple of options to explore. Of course, I don’t like being in front of the camera, but I love wielding a camera.
Has anyone out there used this technology?
In early October, I wrote a post about Google’s product Lively. I had thought it was an awkward product, but tried to think of ways that a marketer might take advantage of the tool.
Apparently, at the end of December, Google will be shutting Lively down.
Their statement from the Official Google Blog:
That’s why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we’ve decided to shut Lively down at the end of the year.