Google has built an empire by creating an unobtrusive ad system with an increasingly sophisticated way to target and serve the audience. It seems like such a simple idea.
As time has gone by, they have found more and more places to put ads. It is almost like Pizza Hut always inventing new places to put cheese – in the crust, between layers.
I hadn’t noticed ads on the image search or the maps page before, but low and behold, I noticed them today.
Apparently, Google had rolled image search ppc ads onto their search network very quietly last November. When I searched on some key terms, there wasn’t a lot of competition, except for online marketing – because those folks probably jumped on the bandwagon right away.
The real question is should you put your ads on Google Image search? Well, this tactic could provide a larger reach because a lot of people use vertical Google Image Search. The one negative aspect of this maneuver would be that only the top few ads appear on the page, so the bidding might get competitive in order to be at the top of the page.