Archive for August, 2010
Data Visualization at the Kelvin Smith library at Case Western Reserve University. A case study and video documentary explaining how Optiem helped Case Western Reserve University implement a data visualization strategy for the Kelvin Smith Library.
Including social media integration in websites has become common place. Often we work with clients to either include their Twitter or Facebook feeds or at least link to their social media accounts.
Yet it would be short sighted to only provide the one-way connection in your website. The social sharing sites “Add This” and “Share This” offer a simple alternative but the implementations for both can be bulky and overwhelming offering every… possible… social network… plus email.
Instead it’s better to focus on providing the most relevant or at least the most common channels to your users. This simplifies the interaction and makes it much more likely that your visitors will actually tweet your page or post it to Facebook.
Because the tool was dome completely in Flash and we had a short time line, we opted to use a pre-configured link (example) to allow people to tweet the Social Profile that most closely matched them. This made the interaction very simple.
Twitter recently began offering the Tweet Button. What makes this nice is that it customizes the tweet text, URL, and target language. Even better, it allows you to recommend up to two Twitter accounts after someone posts their tweet.
Regardless of what social media channels you use, always consider how you are enabling people to share your content in their social circles and be sure the technology you use is compatible with your messaging platform.