Archive for March, 2011
Optiem Adds Shaun Culbertson, Amanda Glatfelter, and Crystal Gunter to Staff
Optiem’s Production Staff Continues to Grow
CLEVELAND, OHIO – March 18, 2011 – Optiem, LLC, Cleveland’s leading interactive marketing agency, is pleased to announce Shaun Culbertson to Interactive Art Director, Amanda Glatfelter to Content Specialist and Crystal Gunter to Traffic Manager. Continue reading Optiem Adds Shaun Culbertson, Amanda Glatfelter, and Crystal Gunter to Staff
1Hundred Impossible Portraits Project
On February 11th, Uppercut Team Member and Local Photograher, Timothy Logan was on site at Aperture Photography and Variety Store in Tremont to shoot 100 polaroid portraits of everyday Cleveland people. Timothy shot the first 100 people that came through the door for their very own instant portrait on an original Polaroid SX-70 using the second edition of Impossible Color Shade Instant Film. The photos were paired up with personalized handwritten notes featuring the individual’s name, creative inspiration and other fun comments. Continue reading 1Hundred Impossible Portraits Project
The Adcom Group CEO Invited to “Winning the Future” forum with President Obama
President Barack Obama visited Cleveland State University with several of his Cabinet members on February 22 to convene a “Winning the Future” forum on small business in conjunction with JumpStart and NorTech. The White House invited 100 to 120 small-business leaders from Northeast Ohio to the forum, including our very own CEO, Joe Kubic, who was invited to attend the event on behalf of The Adcom Group of Companies. After Obama addressed the entire group, he and his Cabinet members participated with the local business leaders in five breakout sessions, including exports, clean energy, access to capital, entrepreneurship, and work force development. Continue reading The Adcom Group CEO Invited to “Winning the Future” forum with President Obama
Adcom Communications Adds Samantha Friscone, Kristina Joos, and Mike Bartelme to Staff
New Employees Bring Years of Industry Experience to Adcom
CLEVELAND, OHIO – March 4, 2011 – Adcom Communications, Inc. (Adcom), a Cleveland based full-service marketing firm, is proud to announce the addition of Samantha Friscone to Human Resources Administrator, Kristina Joos to Accounting Specialist and Mike Bartelme to Production Artist. Continue reading Adcom Communications Adds Samantha Friscone, Kristina Joos, and Mike Bartelme to Staff
We’re All Publishers Now
From big brands to local small business, we’re all publishers now. Clyde has posted on this in the past and continues to advocate this strategy with our clients. It resonates too and although it can take some time to gain momentum, we’ve seen clients benefit tremendously from our content strategies. Becoming a publisher sounds like a new approach but it’s not all that different from what you’ve been doing all along. In fact, it’s really just a shift in mindset and it can impact all facets of your brand, here’s why. When you shift to a publishing mindset the focus changes from “us” to “them” and more emphasis is placed on the real audience – your consumers.
Publishing requires more analytical and strategic thinking than selling. To be successful as a publisher you need to plan a little better and think things through. Some items to consider are where conversations are taking place, what topics are relevant and how will we respond to audience engagement. Suddenly, the focus becomes more external and community focused. This form of thinking can lead to new ideas, partnerships and ultimately perspective. To help drive home the thought further we thought it would be helpful to share a quick video from one of the worlds most known content marketing ambassadors, Joe Pulizzi. You might also be interested in this post on Joe’s blog “10 Reasons Your Content Marketing is Killing You” and the most recent whitepaper we’ve written on content marketing strategy.