Archive for April, 2011
Optiem’s Newest Producers Bring Strong Project Management Experience
Optiem, LLC, part of The Adcom Group of Companies and Cleveland’s leading interactive marketing agency, is pleased to announce Andrea Wolny and Angela Gooden to Producers.
Andrea joins Optiem from NAS Recruitment Communications in Cleveland where she most recently worked as Interactive Project Manager and was responsible and accountable for the coordinated management of multiple web projects directed toward the strategic growth of the business and clients’ recruitment objectives. As a Producer, Andrea will help project manage Optiem’s work for clients including STERIS, Terra State College, SPX, Parker Hannifin and Cleveland Cavaliers. Continue reading Optiem’s Newest Producers Bring Strong Project Management Experience
Optiem’s Work is Awarded a Webby Award
The International Academy of Digital Arts & Sciences selected the Optiem’s work for the America’s Natural Gas Alliance website as an Offical Honoree of the 15th Annual Webby Awards in the Associations category. Continue reading Optiem’s Work is Awarded a Webby Award
Q&A with TEDxCLE co-founders Hallie Bram & Eric Kogelschatz
Hallie Bram and Eric Kogelschatz are not only TEDxCLE co-founders, but part of our staff here at The Adcom Group! Hallie, Studio Business Manager for Uppercut Motion + Sound, manages the studio team members as well as all of the work flowing through the department. Eric is the Director of The Adcom Group’s new Strategy and Insights Department. Eric plays a pivotal role in analyzing the brands, target audiences, and relevant ecosystems of Adcom’s clients through primary and secondary research. Continue reading Q&A with TEDxCLE co-founders Hallie Bram & Eric Kogelschatz
Content Marketing White Paper – In case you missed it the first time.
Not too long ago, we posted a discussion around content strategy and the growth and changes taking place in the content marketing world.
Our recent white paper written by Clyde Miles, Partner of The Adcom Group of Companies, The Contented Marketer: Insights into Content Strategy from a Marketer’s Perspective discusses the importance of creating real connections for your brand and creating relevant content that connects your audiences across all paid, earned, shared and owned media platforms and channels. While helping to educate and encourage customer interactions through consistently delivered, valuable content, you will build brand loyalty and equity, which will translate into sales. Continue reading Content Marketing White Paper – In case you missed it the first time.
Lee Norris and Catherine Anthony-Gudel Join Adcom Staff
Adcom is proud to announce the addition of Lee Norris to Creative Department Manager and Catherine Anthony-Gudel to Traffic Manager.
Prior to joining Adcom as Creative Department Manager, Lee worked as Group Marketing Manager at Advanstar Communications where he led the creative efforts for the Licensing International Expo. Lee’s other previous experience includes Promotions Manager at Advanstar Communications, User Interface Developer at American Greetings and Lead Designer at Broadvox Communications. In Lee’s new role with Adcom, he will be leading the Creative Team in both print and interactive arenas to facilitate design management work-flows, enabling the Creative Team to work efficiently while providing creative solutions for Adcom’s clients. Continue reading Lee Norris and Catherine Anthony-Gudel Join Adcom Staff
TEDxCLE 2011
The Adcom Group of Companies is proud to be a sponsor of this year’s TEDxCLE Event. Check out the TEDxCLE Teaser Video created by our fantastic studio team members announcing this year’s event. The event is just around the corner. TEDxCLE is being held at The Capitol Theatre on Friday, April 15th beginning at 9am. Continue reading TEDxCLE 2011