Content and Connections Departments Grow by Two

Optiem, LLC, a leading Cleveland interactive marketing agency, is pleased to announce the additions of Jordan Burnside as an SEO Manager and Joe Santoli as a Paid Search Manager.

As an SEO Manager in the Content group, Jordan Burnside will serve as a search engine optimization specialist and manage SEO work for Optiem’s clients, including STERIS Corporation, The Riverside Company and Sherwin-Williams. Burnside previously worked at Rosetta as a Search and Media Specialist where she provided SEO and social media solutions to clients, served in an account management role to manage projects and served as the team lead to provide off-site optimization strategies.

Previously a Search Account Manager at IMPAQT in Pittsburgh, Joe Santoli is an experienced search engine marketing analyst specializing in Pay-Per-Click (PPC) and working with enterprise-level companies, including Barnes & Noble, Bebe Stores, and UPMC. Santoli joins Optiem’s Connections team as a Paid Search Manager, and will be responsible for PPC campaign set-up, management, testing and reporting for Optiem’s clients, including Sherwin-Williams and The Step2 Company.

Clyde Miles, Partner at Optiem, said, “With more than 10 years of experience in SEO and paid search, Burnside and Santoli are an outstanding addition to Optiem’s Content and Connections teams. Their knowledge of paid and organic search will serve our clients well in the future.”

Read the full press release.