Archive for September, 2011
The Adcom Group’s Email Marketing Manager, Ken Holmes shares his insights on email marketing. Look for more posts from Ken as he will be one of our ongoing guest authors delivering the latest and greatest around email.
I am often asked as an email marketing professional if I see email marketing going away over time. The question is usually followed up with a statement as to where direct mail has fallen in the marketing funnel. Comparing direct mail with email however contains one major flaw, direct mail never allowed itself to become transcendent with time. Continue reading Email Marketing May Be Transforming But Never Going Away