Archive for February, 2012
Landau Public Relations Merges into The Adcom Group of Companies
The Adcom Group of Companies is pleased to announce that Landau Public Relations is joining us! Our neighbors on West 6th Street have become the fourth operating division of The Adcom Group, joining Adcom Communications, Optiem and Uppercut Motion & Sound.
The addition gives The Adcom Group even more capability in social influence and brings such clients as Giant Eagle Supermarkets and Daimler Trucks North America into the fold.
Read the details.
Emphasize Customers and Realize Value
It’s a huge value, you know that, right? If a business would place more emphasis on their customers instead of themselves they will see better results for both their customers and their business.
In one well-known example, The $300 Million Button, UIE’s Jared Spool made one simple change and the rise in revenue was enormous. He writes:
When the team contacted us, they’d already pretty much decided what the problem was and how they were going to fix it, even though they had never watched any shoppers make purchases. And they were dead wrong. Not only was their fix not going to help, our research showed that it was going to increase abandonment.
Two weeks of usability testing on the live site (and on competitors’ sites), followed by two weeks of iterative paper prototype testing produced a streamlined checkout process, which, once implemented, showed a dramatic increase in revenues. It’s amazing what you’ll learn when you actually watch your users.
Our first Super Bowl commercial microsite
We didn’t make a Super Bowl commercial, but we did make a microsite that supports a Super Bowl commercial.
It’s not an ad for companies that sell beer, pickups or soft drinks; it’s for a foundation that helps people start companies that could someday grow big enough to pay $4 million for their own Super Bowl spots.
Our client is the Kauffman Foundation, a Kansas City organization that studies and promotes entrepreneurship. The commercial asks viewers if they have it in them to become the next great entrepreneur and directs them to the website we built for more information on getting started.
The entrepreneurial subject matter, unusual for a Super Bowl spot, has caught the attention of CNNMoney.
The commercial is airing only in the New York, Washington, Kansas City and San Francisco markets, but the microsite can be seen everywhere.
No Matthew Broderick or Go Daddy girls on the site, just information on turning dreams into reality.
Super Bowl commercial preview
There was a time when you would have had to actually watch Super Bowl XLVI to see the commercials. This year, the best ones have leaked out all over the Internet. In fact, there have even been commercials supporting the main commercials.
Ferris Bueller is back. So are the Coca-Cola polar bears. In case you haven’t had the chance to see the commercials, here are links to some of the best:
- Volkswagen, “The Bark Side”
- Honda CR-V, “Matthew’s Day Off”
- Chevy, “Happy Grad”
- Acura NSX, “Transactions”
- Suzuki, “Sled”
- Audi, “Vampire Party”
- Pepsi MAX, “Check-out”
M&Ms will also be making a splash first quarter with the introduction of their sixth computer-animated mascot and second female M&M, Ms. Brown. Ms. Brown and the M&Ms crew have been promoting her anticipated arrival on the M&Ms Facebook page to drum-up excitement.
Other advertisers, like Coca-Cola®, are also incorporating social media into the mix. For instance, the Coca-Cola® Polar Bears will throw their first-ever Polar Bowl Party via Facebook. According to the CokePolarBowl Facebook page, fans can watch the game with the famous polar bears, receive highlights, learn how to do a polar dance or two as well as chat with friends.
No matter who wins, Super Bowl XLVI is sure to be an exciting advertising game!
Adcom hires Stacey Vaselaney, Derryl Strong, Alicia Lenhart and seven others
CLEVELAND, OHIO – February 1, 2012 – The Adcom Group of Companies, a Cleveland-based full-service marketing firm, is proud to announce the additions of Stacey Vaselaney as senior public relations strategist, Derryl Strong as art director, Alicia Lenhart as senior media planner and buyer, Jacob Pniewski as email marketing developer, Rachel Bucey as content and SEO strategist, Steven Logan as digital production artist, Jay Bonning as back end developer, Morgan Rooks as digital media traffic manager, Michelle Phillips as media associate and Steven Eng as assistant systems administrator.
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