Archive for the ‘Impact Marketing’ Category
With e-commerce spending reaching a double-digit share of all retail spending, online B2C marketers are devising push-and-pull strategies to grab the attention of consumers. These methods must provide assurance and convenience, while also standing out amongst other similar techniques in practice.
One way to do this is through digital applications, a slight shift from e-commerce to m-commerce. Not all shoppers are ready for this yet, but they soon will be and smart brands will be waiting for them when they arrive. Below are 3 ideas to drive online sales.
1. Blend Physical and Digital Interaction via a Unique Social Spectacle
Launch a provocative digital-based spectacle that causes consumers to gather in a physical space to engage with your brand and, ultimately, make a same-day purchase. Here’s how you do it:
- Connect the event with a phenomenon or cause (not related to the brand) that resonates with the target group.
- Include a digitally-based spectacle that consumers can interact with only through their mobile devices; the same tools they can then use to make a purchase.
- Bring consumers closer to the brand with a promotional offering they can’t resist.
Once they make the purchase on a mobile device via a digital application, allow customers to pick the most convenient route to obtain their goods (i.e. delivery or pickup).
While congregated, consumers can mutually influence one another’s purchases through group think, engendering effective social shopping.
If executed adeptly, the spectacle will wow the masses, including media. More importantly, it will induce multiple and instantaneous online purchases.
South Korean big-box retailer Emart did this with its ‘Sunny Sale-QR Code’ campaign. The stunt boosted sales and earned lots of free publicity.
The Adcom Group of Companies just launched the newly designed and developed Let’s Move It! website. The website was originally developed to be a consistent brand for Cleveland Clinic’s sport sponosrships. This year, Cleveland Clinic worked with The Adcom Group to evolve the campaign objective to be more of a wellness hub for the Clinic system, complete with a whole new redesign and site build. The website allows you to easily submit your wellness questions right on the homepage and acess videos, tips and articles on diet and exercise. Continue reading The Adcom Group Launches New Let’s Move It! Website
With the average person being exposed to 5,000 branded messages every day, how do you get your audience’s attention? Here are five tips you should consider when approaching your next marketing project. Continue reading 5 Tips to Get Your Audience’s Attention