Archive for the ‘Media Planning & Strategy’ Category
It’s no surprise that advertising has gotten more complex in recent years. With the emergence of unique digital opportunities, mobile, and a more competitive, complex marketplace, brands need to do a lot to avoid getting lost in the crowd. One of the simplest, most effective ways to make products and communications efforts stand out is by understanding the target audience. One way we examine and define the target audience at the Adcom Group is via persona development.