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		<title>The Future of Market Research: 5 Innovations to Watch for in 2012</title>
		<link>http://www.viewfromw6th.com/index.php/2012/04/the-future-of-market-research-5-innovations-to-watch-for-in-2012/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/04/the-future-of-market-research-5-innovations-to-watch-for-in-2012/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 18:46:48 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Impact Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=965</guid>
		<description><![CDATA[The great David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” Those words from the great David Ogilvy are as true [...]]]></description>
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		<title>Facebook Brand Timeline: What You Need to Know</title>
		<link>http://www.viewfromw6th.com/index.php/2012/03/facebook-brand-timeline-what-you-need-to-know/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/03/facebook-brand-timeline-what-you-need-to-know/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 19:15:09 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand timeline]]></category>
		<category><![CDATA[facebook timeline]]></category>
		<category><![CDATA[timeline for brand pages]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=953</guid>
		<description><![CDATA[Beginning March 1, 2012, Facebook Timeline became available to brand and business pages.  Businesses have one month to set their Timeline up to best serve their brand and their fans before Facebook automatically upgrades all of the pages on March 30, 2012.

Before you turn your Timeline on, learn how the latest Facebook feature can benefit your brand or company:]]></description>
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		<title>Better Marketing Through Personas</title>
		<link>http://www.viewfromw6th.com/index.php/2012/03/better-marketing-through-personas/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/03/better-marketing-through-personas/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 18:52:21 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[B-to-B Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[adcom]]></category>
		<category><![CDATA[adcom group]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=947</guid>
		<description><![CDATA[It’s no surprise that advertising has gotten more complex in recent years. With the emergence of unique digital opportunities, mobile, and a more competitive, complex marketplace, brands need to do a lot to avoid getting lost in the crowd. One of the simplest, most effective ways to make products and communications efforts stand out is [...]]]></description>
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		<title>Landau Public Relations Merges into The Adcom Group of Companies</title>
		<link>http://www.viewfromw6th.com/index.php/2012/02/landau-public-relations-merges-into-the-adcom-group-of-companies/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/02/landau-public-relations-merges-into-the-adcom-group-of-companies/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 21:34:19 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[adcom]]></category>
		<category><![CDATA[adcom group]]></category>
		<category><![CDATA[landau]]></category>
		<category><![CDATA[landau public relations]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=930</guid>
		<description><![CDATA[The Adcom Group of Companies is pleased to announce that Landau Public Relations is joining us! Our neighbors on West 6th Street have become the fourth operating division of The Adcom Group, joining Adcom Communications, Optiem and Uppercut Motion &#38; Sound. The addition gives The Adcom Group even more capability in social influence and brings [...]]]></description>
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		<title>Emphasize Customers and Realize Value</title>
		<link>http://www.viewfromw6th.com/index.php/2012/02/emphasize-customers-and-realize-value/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/02/emphasize-customers-and-realize-value/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 15:07:51 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=922</guid>
		<description><![CDATA[It’s a huge value, you know that, right? If a business would place more emphasis on their customers instead of themselves they will see better results for both their customers and their business. In one well-known example, The $300 Million Button, UIE’s Jared Spool made one simple change and the rise in revenue was enormous. [...]]]></description>
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		<title>Our first Super Bowl commercial microsite</title>
		<link>http://www.viewfromw6th.com/index.php/2012/02/our-first-super-bowl-commercial-microsite/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/02/our-first-super-bowl-commercial-microsite/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:42:32 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Brand Management]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=917</guid>
		<description><![CDATA[We didn’t make a Super Bowl commercial, but we did make a microsite that supports a Super Bowl commercial. It’s not an ad for companies that sell beer, pickups or soft drinks; it’s for a foundation that helps people start companies that could someday grow big enough to pay $4 million for their own Super [...]]]></description>
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		<title>Super Bowl commercial preview</title>
		<link>http://www.viewfromw6th.com/index.php/2012/02/preview-super-bowl-commercials/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/02/preview-super-bowl-commercials/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 15:08:11 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[super bowl commercials]]></category>
		<category><![CDATA[super bowl XLVI]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=903</guid>
		<description><![CDATA[There was a time when you would have had to actually watch Super Bowl XLVI to see the commercials. This year, the best ones have leaked out all over the Internet. In fact, there have even been commercials supporting the main commercials. Ferris Bueller is back. So are the Coca-Cola polar bears. In case you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Adcom hires Stacey Vaselaney, Derryl Strong, Alicia Lenhart and seven others</title>
		<link>http://www.viewfromw6th.com/index.php/2012/02/adcom-hires-stacey-vaselaney-derryl-strong-alicia-lenhart-and-seven-others/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/02/adcom-hires-stacey-vaselaney-derryl-strong-alicia-lenhart-and-seven-others/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 16:45:45 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[new hires]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=880</guid>
		<description><![CDATA[CLEVELAND, OHIO – February 1, 2012 – The Adcom Group of Companies, a Cleveland-based full-service marketing firm, is proud to announce the additions of Stacey Vaselaney as senior public relations strategist, Derryl Strong as art director, Alicia Lenhart as senior media planner and buyer, Jacob Pniewski as email marketing developer, Rachel Bucey as content and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Adcom helps KeyBank thank customers</title>
		<link>http://www.viewfromw6th.com/index.php/2012/01/adcom-helps-keybank-thank-customers/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/01/adcom-helps-keybank-thank-customers/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 20:31:22 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Brand Management]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=873</guid>
		<description><![CDATA[KeyBank wanted to thank its customers in unusual ways over the course of a week. Adcom helped create the promotions and mapped the social media campaign that spread the word throughout Greater Cleveland. The Adcom campaign in mid-December was a big success, earning KeyBank lots of friends and lots of free media. It turns out [...]]]></description>
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		<title>Adcom Group hires Nick Dyko, James Abrams and Benjamin Murphy</title>
		<link>http://www.viewfromw6th.com/index.php/2012/01/adcom-group-hires-nick-dyko-james-abrams-and-benjamin-murphy/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/01/adcom-group-hires-nick-dyko-james-abrams-and-benjamin-murphy/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:26:40 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Brand Management]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=840</guid>
		<description><![CDATA[The Adcom Group of Companies, a Cleveland-based full-service marketing firm, is proud to announce the additions of Nick Dyko as interactive designer, James Abrams as account executive and Benjamin Murphy as assistant account executive. Nick Dyko joins Optiem as an interactive designer within the Creative and Art department. He will work        collaboratively [...]]]></description>
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