<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>View from W. 6th</title>
	<atom:link href="http://www.viewfromw6th.com/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.viewfromw6th.com</link>
	<description></description>
	<lastBuildDate>Fri, 17 Aug 2012 15:11:44 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>National Senior Games spot</title>
		<link>http://www.viewfromw6th.com/index.php/2012/08/national-senior-games-spot/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/08/national-senior-games-spot/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 15:11:44 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=1048</guid>
		<description><![CDATA[If you stepped out to the kitchen for a beer during last night&#8217;s Browns-Packers game you might have missed it, but Adcom did a 10-second spot for the National Senior Games, which will be held in Cleveland next year. Take a look.]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/08/national-senior-games-spot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How digital apps can drive e-commerce and m-commerce sales</title>
		<link>http://www.viewfromw6th.com/index.php/2012/07/how-digital-apps-can-drive-e-commerce-and-m-commerce-sales/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/07/how-digital-apps-can-drive-e-commerce-and-m-commerce-sales/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 17:27:48 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Impact Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=1038</guid>
		<description><![CDATA[With e-commerce spending reaching a double-digit share of all retail spending, online B2C marketers are devising push-and-pull strategies to grab the attention of consumers. These methods must provide assurance and convenience, while also standing out amongst other similar techniques in practice. One way to do this is through digital applications, a slight shift from e-commerce [...]]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/07/how-digital-apps-can-drive-e-commerce-and-m-commerce-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get to the heart of what you&#8217;re writing</title>
		<link>http://www.viewfromw6th.com/index.php/2012/07/how-to-get-to-the-heart-of-what-youre-writing/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/07/how-to-get-to-the-heart-of-what-youre-writing/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 14:05:34 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=1033</guid>
		<description><![CDATA[Writers have a habit of getting in their own way. Faced with a writing assignment &#8212; a white paper, a press release, a blog post, ad copy — we tie ourselves in knots wondering how to begin. Too often, we tangle the opening paragraphs in clauses and context and never really get to the point [...]]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/07/how-to-get-to-the-heart-of-what-youre-writing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using employee expertise to market</title>
		<link>http://www.viewfromw6th.com/index.php/2012/06/using-employee-expertise-to-market/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/06/using-employee-expertise-to-market/#comments</comments>
		<pubDate>Thu, 21 Jun 2012 14:00:12 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=1024</guid>
		<description><![CDATA[Certain retail businesses are more likely than others to attract knowledgeable salespeople. The cashier at Target ringing up your car floor mats, laundry detergent, flip flops and deodorant is not likely to be particularly enthused about or expert on any of the items. On the other hand, the guy selling you a new Harley-Davidson Super [...]]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/06/using-employee-expertise-to-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You are surrounded by content</title>
		<link>http://www.viewfromw6th.com/index.php/2012/06/you-are-surrounded-by-content/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/06/you-are-surrounded-by-content/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 13:40:18 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[B-to-B Marketing]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=1017</guid>
		<description><![CDATA[The problem with undertaking a content marketing campaign is that you need content and plenty of it. It’s natural for you, particularly if you’re new to this sort of marketing, to worry about where it’s going to come from. It could be right under your nose, unrecognized and underused. Traditionally, it’s been difficult for Halloween [...]]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/06/you-are-surrounded-by-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Comparing digital media device use by male and female shoppers</title>
		<link>http://www.viewfromw6th.com/index.php/2012/05/comparing-digital-media-device-use-by-male-and-female-shoppers/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/05/comparing-digital-media-device-use-by-male-and-female-shoppers/#comments</comments>
		<pubDate>Tue, 22 May 2012 15:36:45 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[product reviews]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=1008</guid>
		<description><![CDATA[Shoppers are better armed than ever. An increasing number use smartphones and tablets in stores to not only read product reviews, but to consult with friends about purchases. Below is a comparison of in-store digital media device use by gender. Stay tuned for more insights.]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/05/comparing-digital-media-device-use-by-male-and-female-shoppers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Market Research: 5 Innovations to Watch for in 2012</title>
		<link>http://www.viewfromw6th.com/index.php/2012/04/the-future-of-market-research-5-innovations-to-watch-for-in-2012/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/04/the-future-of-market-research-5-innovations-to-watch-for-in-2012/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 18:46:48 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Impact Marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=965</guid>
		<description><![CDATA[The great David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” Those words from the great David Ogilvy are as true [...]]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/04/the-future-of-market-research-5-innovations-to-watch-for-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Brand Timeline: What You Need to Know</title>
		<link>http://www.viewfromw6th.com/index.php/2012/03/facebook-brand-timeline-what-you-need-to-know/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/03/facebook-brand-timeline-what-you-need-to-know/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 19:15:09 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand timeline]]></category>
		<category><![CDATA[facebook timeline]]></category>
		<category><![CDATA[timeline for brand pages]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=953</guid>
		<description><![CDATA[Beginning March 1, 2012, Facebook Timeline became available to brand and business pages.  Businesses have one month to set their Timeline up to best serve their brand and their fans before Facebook automatically upgrades all of the pages on March 30, 2012.

Before you turn your Timeline on, learn how the latest Facebook feature can benefit your brand or company:]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/03/facebook-brand-timeline-what-you-need-to-know/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Better Marketing Through Personas</title>
		<link>http://www.viewfromw6th.com/index.php/2012/03/better-marketing-through-personas/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/03/better-marketing-through-personas/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 18:52:21 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[B-to-B Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[adcom]]></category>
		<category><![CDATA[adcom group]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=947</guid>
		<description><![CDATA[It’s no surprise that advertising has gotten more complex in recent years. With the emergence of unique digital opportunities, mobile, and a more competitive, complex marketplace, brands need to do a lot to avoid getting lost in the crowd. One of the simplest, most effective ways to make products and communications efforts stand out is [...]]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/03/better-marketing-through-personas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landau Public Relations Merges into The Adcom Group of Companies</title>
		<link>http://www.viewfromw6th.com/index.php/2012/02/landau-public-relations-merges-into-the-adcom-group-of-companies/</link>
		<comments>http://www.viewfromw6th.com/index.php/2012/02/landau-public-relations-merges-into-the-adcom-group-of-companies/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 21:34:19 +0000</pubDate>
		<dc:creator>The Adcom Group</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[adcom]]></category>
		<category><![CDATA[adcom group]]></category>
		<category><![CDATA[landau]]></category>
		<category><![CDATA[landau public relations]]></category>

		<guid isPermaLink="false">http://www.viewfromw6th.com/?p=930</guid>
		<description><![CDATA[The Adcom Group of Companies is pleased to announce that Landau Public Relations is joining us! Our neighbors on West 6th Street have become the fourth operating division of The Adcom Group, joining Adcom Communications, Optiem and Uppercut Motion &#38; Sound. The addition gives The Adcom Group even more capability in social influence and brings [...]]]></description>
		<wfw:commentRss>http://www.viewfromw6th.com/index.php/2012/02/landau-public-relations-merges-into-the-adcom-group-of-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
