5 Simple Things You Can Do Today To Improve the Effectiveness of Your Site’s SEO

If you create content for a blog or website, incorporate these five quick tips below to help your site perform better in the search engines. SEO in simple terms is the process of “optimizing” elements both on-site and off-site, to help search engines rank your content high in the search results. The job of a search engine is to return the most relevant websites that will satisfy a user’s search. The process of optimizing your content will give it the best chance of ranking on the first page, thus providing a great opportunity to attract highly targeted traffic. Below is a list of five steps you can take today to increase the effectiveness of your site’s SEO. Continue reading 5 Simple Things You Can Do Today To Improve the Effectiveness of Your Site’s SEO

January 11th, 2012 by The Adcom Group Tags: , , in SEO | No Comments »

Facebook Timeline Available to All Users

Whether you embrace change or loathe it, there is no way around Facebook’s latest update; the Facebook Timeline.   Timeline, which was introduced by Mark Zuckerberg in September 2011, is a complete overhaul of personal profile pages.  The major redesign acts as a scrapbook story of your entire life, on a single page. Continue reading Facebook Timeline Available to All Users

January 4th, 2012 by The Adcom Group Tags: , , in Social Media | No Comments »

Adcom Hires Caroline Evans, David Sponseller and Daniel Sanek

 Adcom Communications, Inc. (Adcom), a Cleveland based full-service marketing firm, is proud to announce the additions of Caroline Evans to Associate Art Director, David Sponseller to Senior Digital Production Artist and Daniel Sanek to Assistant Account Executive. Continue reading Adcom Hires Caroline Evans, David Sponseller and Daniel Sanek

December 19th, 2011 by The Adcom Group in Agency News | No Comments »

Reflecting on 2011 and Preparing for 2012

ClickZ put out a great article this week, Looking Back at 2011 to Move Forward in 2012, and really got me thinking about how we can make even bigger impacts for our clients and partners in 2012. Continue reading Reflecting on 2011 and Preparing for 2012

December 8th, 2011 by The Adcom Group Tags: , , in Email, Impact Marketing, Marketing Strategy, Online Marketing, Social Media | No Comments »

Outlaw Email Best Practices

In the past few minutes I have received three promotional emails in my inbox.  Companies are deploying more emails than ever, which creates heavy competition in the media world today.  I constantly find myself over-thinking methods to counteract that competition.  Continue reading Outlaw Email Best Practices

November 30th, 2011 by The Adcom Group Tags: , , in Email, Marketing Strategy, Online Marketing | No Comments »

The Adcom Group and Magnolia Clubhouse Launch a New Website on Magnolia’s 50th Anniversary

For 50 years, Magnolia Clubhouse has helped people with mental illness lead happier and more fulfilling lives. As it embarks on the next half century of service, the University Circle organization has a new website, MagnoliaClubhouse.org, to connect with its members and supporters. Continue reading The Adcom Group and Magnolia Clubhouse Launch a New Website on Magnolia’s 50th Anniversary

November 23rd, 2011 by The Adcom Group in Agency News | No Comments »

The Adcom Group and Rites of Passage Create New Hub

The Adcom Group and Rites of Passage Create a Hub for Child, Youth and Community Development

National Rites of Passage Institute (NROPI) and Cleveland’s leading marketing agency, The Adcom Group of Companies, proudly announce the launch of RitesofPassage.org, a nonprofit website that provides services and training for local communities to incorporate rites of passage into their programs. Continue reading The Adcom Group and Rites of Passage Create New Hub

November 9th, 2011 by The Adcom Group in Brand Management | No Comments »

Genie Taps Optiem for Email Marketing Program

The Genie Company has selected Optiem, LLC, a leading Cleveland interactive marketing agency, to manage their email marketing initiatives. 

David Osso, Brand Manager at Genie, said, “Optiem has a well-deserved reputation for delivering smart, engaging interactive work. We look forward to continuing to develop our relationship with Optiem and creating a dynamic email marketing program.” Continue reading Genie Taps Optiem for Email Marketing Program

November 3rd, 2011 by The Adcom Group Tags: , , in Agency News, Email | No Comments »

Support Our Local Red Cross Heroes

Hey Clevelanders!

There are only four days left to vote for your favorite Red Cross Hero Award nominee!  The Hero Awards honor individuals who have shown extraordinary courage, compassion, character or humanity by saving or improving the lives of others. Continue reading Support Our Local Red Cross Heroes

October 26th, 2011 by The Adcom Group in Brand Management | No Comments »

Optiem Hires Jim Sweeney, Patricia Ross and Jessica Young

Optiem, LLC, a leading Cleveland interactive marketing agency, is pleased to announce the additions of Jim Sweeney as Managing Editor, Jessica Young to Front End Developer and Patricia Ross as Business Manager of Technology.  Continue reading Optiem Hires Jim Sweeney, Patricia Ross and Jessica Young

October 17th, 2011 by The Adcom Group Tags: , in Agency News | No Comments »