It’s a huge value, you know that, right? If a business would place more emphasis on their customers instead of themselves they will see better results for both their customers and their business.
In one well-known example, The $300 Million Button, UIE’s Jared Spool made one simple change and the rise in revenue was enormous. He writes:
When the team contacted us, they’d already pretty much decided what the problem was and how they were going to fix it, even though they had never watched any shoppers make purchases. And they were dead wrong. Not only was their fix not going to help, our research showed that it was going to increase abandonment.
Two weeks of usability testing on the live site (and on competitors’ sites), followed by two weeks of iterative paper prototype testing produced a streamlined checkout process, which, once implemented, showed a dramatic increase in revenues. It’s amazing what you’ll learn when you actually watch your users.
Continue reading Emphasize Customers and Realize Value
We didn’t make a Super Bowl commercial, but we did make a microsite that supports a Super Bowl commercial.
It’s not an ad for companies that sell beer, pickups or soft drinks; it’s for a foundation that helps people start companies that could someday grow big enough to pay $4 million for their own Super Bowl spots.
Our client is the Kauffman Foundation, a Kansas City organization that studies and promotes entrepreneurship. The commercial asks viewers if they have it in them to become the next great entrepreneur and directs them to the website we built for more information on getting started.
The entrepreneurial subject matter, unusual for a Super Bowl spot, has caught the attention of CNNMoney.
The commercial is airing only in the New York, Washington, Kansas City and San Francisco markets, but the microsite can be seen everywhere.
No Matthew Broderick or Go Daddy girls on the site, just information on turning dreams into reality.
There was a time when you would have had to actually watch Super Bowl XLVI to see the commercials. This year, the best ones have leaked out all over the Internet. In fact, there have even been commercials supporting the main commercials.
Ferris Bueller is back. So are the Coca-Cola polar bears. In case you haven’t had the chance to see the commercials, here are links to some of the best:
M&Ms will also be making a splash first quarter with the introduction of their sixth computer-animated mascot and second female M&M, Ms. Brown. Ms. Brown and the M&Ms crew have been promoting her anticipated arrival on the M&Ms Facebook page to drum-up excitement.
Other advertisers, like Coca-Cola®, are also incorporating social media into the mix. For instance, the Coca-Cola® Polar Bears will throw their first-ever Polar Bowl Party via Facebook. According to the CokePolarBowl Facebook page, fans can watch the game with the famous polar bears, receive highlights, learn how to do a polar dance or two as well as chat with friends.
No matter who wins, Super Bowl XLVI is sure to be an exciting advertising game!
CLEVELAND, OHIO – February 1, 2012 – The Adcom Group of Companies, a Cleveland-based full-service marketing firm, is proud to announce the additions of Stacey Vaselaney as senior public relations strategist, Derryl Strong as art director, Alicia Lenhart as senior media planner and buyer, Jacob Pniewski as email marketing developer, Rachel Bucey as content and SEO strategist, Steven Logan as digital production artist, Jay Bonning as back end developer, Morgan Rooks as digital media traffic manager, Michelle Phillips as media associate and Steven Eng as assistant systems administrator.
Continue reading Adcom hires Stacey Vaselaney, Derryl Strong, Alicia Lenhart and seven others
KeyBank wanted to thank its customers in unusual ways over the course of a week. Adcom helped create the promotions and mapped the social media campaign that spread the word throughout Greater Cleveland.
The Adcom campaign in mid-December was a big success, earning KeyBank lots of friends and lots of free media. It turns out giving away free food, popcorn, movie tickets, T-shirts, parking, ice cream and coffee is a pretty good thank you.
Here’s a video on how it worked.
The Adcom Group of Companies, a Cleveland-based full-service marketing firm, is proud to announce the additions of Nick Dyko as interactive designer, James Abrams as account executive and Benjamin Murphy as assistant account executive.
Continue reading Adcom Group hires Nick Dyko, James Abrams and Benjamin Murphy
If you create content for a blog or website, incorporate these five quick tips below to help your site perform better in the search engines. SEO in simple terms is the process of “optimizing” elements both on-site and off-site, to help search engines rank your content high in the search results. The job of a search engine is to return the most relevant websites that will satisfy a user’s search. The process of optimizing your content will give it the best chance of ranking on the first page, thus providing a great opportunity to attract highly targeted traffic. Below is a list of five steps you can take today to increase the effectiveness of your site’s SEO. Continue reading 5 Simple Things You Can Do Today To Improve the Effectiveness of Your Site’s SEO
Adcom Communications, Inc. (Adcom), a Cleveland based full-service marketing firm, is proud to announce the additions of Caroline Evans to Associate Art Director, David Sponseller to Senior Digital Production Artist and Daniel Sanek to Assistant Account Executive. Continue reading Adcom Hires Caroline Evans, David Sponseller and Daniel Sanek