Posts Tagged ‘brand timeline’
Beginning March 1, 2012, Facebook Timeline became available to brand and business pages. Businesses have one month to set their Timeline up to best serve their brand and their fans before Facebook automatically upgrades all of the pages on March 30, 2012.
The Cover Photo: Similar to personal profiles, the cover photo is a large, banner-like image that lives atop your Timeline. Brands may immediately think of this as a large space for advertising, but proceed with caution. The cover photo can of course put an identity to a brand, but can’t be an advertisement, can’t be a call-to-action (‘Like Our Page!’) and can’t include any contact information. Take a look at some impressive cover photos: Today Show, SportsCenter, Coldplay, Nike.
Pin to Top: With the Timeline, the landing tab is no more. Those brands who utilized a ‘Welcome Tab’ or a promotion as the default tab will need to find new and engaging ways to gain attention from their potential fans and current audience. Brands can, however, ‘Pin’ items on their page, which will be prominently displayed at the top of the Timeline.
Tell Your Story: In line with the profile pages, companies can now tell their story with the Timeline. When did your brand make its debut? Did you acquire another company years ago? Have you won awards you want to highlight on your Timeline? Companies need to think about key dates and historical data about their brand to paint a larger picture for their Facebook audience.
Like (and more): Facebook actions are a new part of the Apps tool for Timeline. Not only can users ‘Like’ something, they will be able to express their ‘love,’ ‘want,’ ‘need,’ ‘own’ along with a variety of other verbs towards a product.
Messaging: At last, brands can send private messages to their fans. Instead of messaging the entire community, brand managers can build deeper, more personal relationships with fans of the page.
If your brand is ready to upgrade to the Timeline before it switches automatically, learn more here.
- Written by: Alana Munro, Social Media Manager at Optiem, part of The Adcom Group of Companies.