Posts Tagged ‘Entriq’
It goes without saying the online video is the new channel. People watch television shows on Hulu, the Tour de France on Versus and a mammoth amount of stupid human behavior on YouTube.
In recent metrics for online video consumption, Nielsen Online reports that all aspects of video streaming are seeing increased numbers. According to the Nielsen report comparing February and March 2009 figures, the number of Unique Viewers is up 1.9%, and total streams has increased by 8.7%. Viewers are also staying tuned for longer periods of time with 207 minutes in the month of April.
With all of the eyeballs on these online videos, making it a better interactive experience will help brands take it to the next level. While watching the Tour de Ireland on Versus, I noticed their video player was very cool.
After some online snooping, I figured out the player was developed by Entriq. When I found their website, I saw that they have been absorbed back into the company who originally spawned them Irdeto.
They have been sucked into the land of a company with this message on their About Page Iredto empowers companies to protect and monetize their digital assets and maximize return on content with innovative and reliable software technologies, content management and distribution solutions and end-to-end solutions and services
Should I set the alarm because that was so boring. It is unfortunate because the Entriq video player is a slick online tool. I am glad to see companies are still thinking of ways to make the online video experience better. However, I am a bit disheartened when the innovative technologies are being swept back into companies and not putting that technology front and center.