Posts Tagged ‘internet retail’
Mobile Marketing and Commerce HOT Amongst eRetailers
We recently came back from the annual Internet Retailer Conference and Expo in Chicago. This is a conference created to bring together the Top 500 Internet Retailers and the brightest technology vendors in an attempt to provide a learning/networking event that everyone can benefit from. I walked away with oodles of PowerPoint slides all chock full of great data. This post discusses one of the hottest topics at this years show – mobile. Below are some data charts and graphs that illustrate the adoption of mobile marketing and commerce platforms amongst retailers and consumers.
Click on the images to enhance the size for a better view.
This chart illustrates the growth, in terms of dollars that online retail has experienced over the last 9 years. The growth is incremental year-over-year yet sustainable and not to mention this was in a poor economy.
This chart illustrates the percentage of growth that Internet Retailers have experienced year-over-year since 2001. Hard to believe it has only been 10 years for this industry.
There was a lot of focus placed on mobile marketing and commerce at this years event. Seems like mobile has been hot for a few years now. Back in 2005 I worked on the PayPal Text-to-Buy product launch and we thought that 2006, 2007, 2008 and 2009 would all be the year that mobile would take off. The reality was that the devices just were not there yet. Mobile browsing was cumbersome and slow at best. With modern smart phones like the iPhone, BlackBerry and the latest, KIN by Microsoft, it seems that this may be the year for mobile. So even with the expensive price tags, consumers continue to buy and use smart phones more than ever. In fact, a recent statistic from Forrester points out that “88% of US smart phone owners were satisfied with their most recent purchase via their phone”.
Mobile coupons were by far the hottest mobile topic as retailers lined-up to hear several technology vendors share tips for mobile marketing best practices. I look forward to seeing how retailers adopt mobile heading into the 3rd quarter of the year.
If you are a brand I am interested in getting your comments and thoughts regarding your interest in mobile. Is it something you have on the agenda to implement in 2010? 2011?
If you are a consumer do you see yourself using your mobile device more for retail purposes these days? How many of us have used our mobile phone to send a text to someone for purchasing advice or even to buy a product?