Posts Tagged ‘McKinsey Quarterly’

McKinsey Quarterly on Twitter

A few weeks ago, I wrote a post on Social Media Influencers. In that post, I used Twitter as an example of the fact that there are more participants in social media than there are people who are leading conversation.

Brands are starting to get it and are out there montinoring the world of microblogging. Is that enough for a good interaction with consumers? It is a place to start. Who is doing it well?

I am sure there are a fair amount of examples, but one clear case is McKinsey Quarterly. I tweeted about one of their articles I was reading the other day and a few hours later, they were following me on Twitter.

I have to admit, it was so quick and so unlikely to me that I was completely engaged by the fact that they were following me.

I decided to use Twitter to have a conversation with them about their strategy. I just open the conversation this morning, so I will provide updates as I get more information.

Update: I heard back from McKinsey and they provided this response – We follow people that have + conversations about the Quarterly. Tweetdeck is pretty useful for tracking via kyrds.

I always have like McKinsey, but I am even more impressed by their responsiveness.

November 10th, 2008 by The Adcom Group Tags: , , in Social Media | No Comments »