Posts Tagged ‘mood board’
In the design work, designers and innovative thinking have been using mood boards for decards to help develop design concepts. Agencies and companies often use them as a means to visually communicate with other team members.
Ultimately, the mood board serves as a concrete frame of reference in abstract processes such as interface design, website development, marketing communications, brand creation and fashion design.
The company Image Spark has decided to move the mood board online. It seems like a simple idea. However, in the current state of distance and electronic communication with team member and customers, it is not always possible to be in the same physical space to create a mood board.
This tool creates an online tool for an individual or a team to be able the same types of visuals of a mood board.
These visual tools can be very powerful. Just imagine that I would tell you that I wanted to explain a series of things that are blue and make me happy. That would be pretty hard to envision.
What if I showed you this instead? It would be much easier to understand what I was talking about and the imagery that I had in mind.
The Image Spark tool also allows you to share with the community, create a source for images, assign tags and keep your images private.
There are definite short comings to the tool, but overall, the concept of online mood boards is one worth exploring.