Posts Tagged ‘newspapers’
This year has seen the decline of the newspaper and print industry. According to the Newspaper Association of America, there was a 17% decline in advertising revenue in 2008. The shift has left people asking What will happen to newspapers?
I have wondered how the news industry was going to change to deal with the reality that was happening to them. Why does anyone need a newspaper when they can use the internet to be their own media channel.
Lance Armstrong is a great example. He decided to have a media blackout and use Twitter and his blog as his media channel.
In comes Printcasting. It is a new company out of Boulder that has created a tool that allow users to “create a local printable newspaper, magazine or newsletter that’s supported with local ads. No money tools or design are required.”
It uses technology to hurdle over the common issues that a journalist would have with creating their own paper. Instead of needing design skills or expensive technology, you can create a newspaper for $10.
You can even register your RSS feeds to allow others to syndicate your materials. Basically, if you are passionate about journalism, want to invest your own time, you can be a publisher.
It will be interesting to see if the concept catches on at all.