Posts Tagged ‘online technology’
An author named Jim Collins wrote a book called Good to Great in 2001. He and his research team set out to discover the traits of companies who experience success over long period of time had in common. Collins found that many of these companies challenged the conventional notions of corporate success.
As part of this book, he identifies some key concepts that help explain these great companies. These concepts are:
- Level 5 Leadership
- First Who
- Confront the Brutal Facts
- Hedgehog Concept (the Three Circles)
- Building your Company’s Vision
You can read a little more in-depth about these good to great concepts on Collin’s website.
Now I will answer your question of why any of this information is important in the online marketing and emerging technology world. I think our industry can be examined through this lens. Over the next few weeks, I am going to go through each of these concepts and apply it to some aspect of the online marketing or technology world. Next week, I will be posting about Blog about Level 5 leadership in the online world, and think about how to spot it – or the lack of it – at your company. See you tomorrow.