Posts Tagged ‘semantic web’
I was talking the other day about the tactic some agencies take with technology projects for their clients. Get them to buy what we know how to do. Have them do what others have already done. Granted there is nothing wrong with proven methods, but why is the sales cycle ABC – Always be closing. That tactic was useful in a time when there were 5 TV stations and a handful of online content sources. ABL (Always Be Listening | Always Be Looking) is the key to success.
ABC – it just isn’t enough anymore. You need to understand the landscape and how it all weaves together. You need to hear your clients, understand them and invest time not only to build relationships, but explore the changes of the online world.
We have been out there listening and looking to what is going on in the market. Our staff joked about Web Troika – our snappy name for the next step on the internet – this summer. It is about aggregating content and collaborating across platforms. At its core, it is about finding and deepening relationships which technology as the channel.
Getting there first and staying there is about knowing where the party is and getting invited to the party. It is about planning a great party that everyone will leave and make their friends envious that they didn’t attend. Just like throwing a party, it is about your guest. Do thing that will entertain them and allow them to have a goodtime.
However, there is not time to gloat because another party is always starting on the internet. I am going to keep listening and see if I can get invited.
- Social Network Portability – [sooner rather than later I hope]
- A CSS Framework – [this looks really interesting]
- Accessibility & podcast transcription
- Planet Semantic Focus – coming soon
- Steve Jobs presentations style & Keynote 08
Blogged with Flock
One of the things that struck me about this after hearing him speak (I’d already seen a demo of Photosynth last year) was about the 5 min mark where he pulls the images from Flickr. Tie this in with the social tagging that is becoming abundant, the Ambient Findability that Peter Morville is envisioning, semacodes or qr codes and microformats you can start to see the way that content and the web in general will be heading in the next few years.
Accessing information through any device, anywhere and then being able to dive in, manipulate it and create something new – it truly is an exciting prospect.