Posts Tagged ‘socialmedia’
Stories of companies going into Wikipedia and changing entries to better suit themselves are old hat. Even if you caught the changes you never find out who it really was that changed it, until now.
Virgil Griffith, a CalTech graduate, has just released the wikiscanner (currently being hit by everyone from Wired to Digg), an online tool which matches IP addresses (showing the originating companies) to Wikipedia edits, so now you can see which Wal-Mart entries have been edited by Sam Walton employees to give a more pro-slant to their wages issues.
Another “offender” is Diebold removing unflattering entries about their products.
Though you can’t prove the exact person that did the whitewashing, as Virgil states,
If the edit occurred during working hours, then we can reasonably assume that the person is either an agent of that company or a guest that was allowed access to their network.
One thing that this highlights is as more and more information is “social” on the web, the greater the need for companies to be more transparent. Repeated slips in the online brand management arena could cripple a your brand very quickly.
Blogged with Flock
I’m noticing a trend in the posts I’ve been reading lately and that is the rumbling about social media & networks. Not so much about the latest & greatest, but more about how we use them.
Tim O’Reilly compared the coming storm to the LAN vs Internet realization. Asking the question
Where is my Web 2.0 address book? for tying my IM, email and networks together.
Matt Dickman posted a link to an Advertising Age article which gives the results of a study telling us 96% of teens/tweens connect to an social network but not which ones are garnering their loyalty. The Quirk newsletter also carried some articles about the rise in chatter, including Sean Carlton’s one on ClickZ.
Can we start to look seriously at online social network aggregators? Is Flock the way forward by putting it in the hands of the software? Or do we have to look to the actual networks themselves such as Facebook opening up it’s API with the F8 Platform?
I think that this is something that, not only marketers and developers should be looking at, but all of us as individuals. Are we at that point were we can influence how we communicate with each other in a more radical way than ever before?
Blogged with Flock