Posts Tagged ‘twitturly’
Yes, twitter is often a subject of many of the posts. It just seems like there is a new tool once a week that is being launched.
The tool is also becoming the darling of marketing departments. It is true, you can use twitter to drive traffic to your site. The success of that effort can be found by digging those facts out of your analytics package. However, there are a lot of referring sites that provide one or two hits. How does that add up, and stack up against some of your competitors? Sometimes, it is hard to tell.
Twitturly is a service that tries to dig up all of the twitter references to a URL and score it.
For example, the Dahlai Lama recently opened an account on twitter. The news traveled pretty fast. On Twitturly the article about it is one of the top links on Twitter. The full tweet history of the link is available.
As a marketer, Twitturly allows you to post a link, see if there is any traction through RT (sorry – retweet) and determine the type of conversation around it. This capability also allows you to find other tweeters who are interested in the same subjects.
It seems to me that the twitter-sphere of tools keep evolving to answer the same types of things we ask in the offline world such as
- How is talking about me?
- What are my friends doing?
- How popular am I?
- How popular are my friends?
Although these tools are hugely successful, sending a foamee it still is not the same as sitting with them and having a Guinness.